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MM4XL - Marketing Manager For Excel - Full Edition MM4XL
 

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Unit Price:   USD 1,306.00 
Total:   USD 1,306.00
plus 0% sales tax/VAT to USD 1,306.00: USD 0.00
USD 1,306.00
Delivery:   Download
Platform:   Windows 95, Windows NT, Windows 2000, Windows XP x32, Windows 98, Windows ME, Windows Server 2003 x32
Version:   7.0
Language:   English, German, Spanish, Italian, French, English, German, Italian, French, and Spanish
File Size:   Full version: 11.6 MB
Download Time:   Full version
  • 56k: ~27 min.
  • DSL/Cable (1/8/16Mbit): ~2 / <1 / <1 min.

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    Now in five languages - English, German, Italian, French, and Spanish - Marketing Manager for Excel (MM4XL) is an Excel add-in program designed by marketing experts, statisticians, and mathematicians that fosters strategic thinking in business decision-makers. This new release introduces new analytical tools while existing tools have been enhanced. Among the tools available in MM4XL: Forecast Manager, CrossTab, Sample Manager, Proportion Analyst, Decision Tree, Descriptive Statistics, Cluster Analysis, Semantic Differential Chart, Four-Dimensional Chart, Brand Mapping, Brand Switch Analysis, Positioning Maps, and Product Portfolio Analysis (both BCG Share Growth Matrix and McKinsey/GE Business Assessment Array). Moreover, two kinds of quadrant analysis (bubble maps with labels), extremely helpful in marketing, are also built into the software.



     

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