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KP - Customer Perspective of e-Business Product List
Unit Price:   USD 19.95 
Total:   USD 19.95
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USD 19.95
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The Customer Perspective on E-Business

 

 

COURSE DESCRIPTION:

To compete in todays globally competitive environment, enterprises need to adapt best practices in marketing, sales and customer service. This course encompasses the emerging areas of customer relationship management, marketing and branding.

 

COURSE OBJECTIVE:

5 modules of approximately 20 minutes each:

 

  • Describe the new dynamics of customer driven business on the Internet
  • Provide a blueprint for e-Customer Relationship Management
  • Introduce the practice of integrated multi-channel CRM
  • Survey trends in internet brand building
  • Discuss the elements of a practical strategy for marketing on the Internet

 

COURSE DURATION:

2 Hours

 

LICENSE TERMS:

Single - Valid for 3 months by default (can be amended according to clients requirements) 

 

TARGET AUDIENCE:

Students and professionals working or interested in the field of customer relationship management, marketing and branding.

 

 

COURSE SYLLABUS:

;      Customers

;      Branding

;      Marketing on the Net

 

* We recommend that you take E-Business Fundamentals before this course.