USD 495.51 plus 0% sales tax/VAT to USD 495.51: USD 0.00 USD 495.51
Delivery:
Download
Platform:
Windows 95, Windows NT, Windows 2000, Windows XP x32, Windows 98
Option:
File Size:
Full version: 33.1 MB
Download Time:
Full version
56k: ~77 min.
DSL/Cable (1/8/16Mbit): ~5 / <1 / <1 min.
The idea for the Hotel Marketing Plan software system MAPS were first conceived in 1997 by Roland Kapl. With an extensive background in sales & marketing in the hotel industry, Roland Kapl performed a thorough study as to the availability of easy-to-use quality hotel marketing planning software. Due to the overall lack of this kind of software for pre-opening as well as existing hotels, Roland worked to find an easy way to produce marketing plans.
Ten years ago there were only some books on the subject available with very basic marketing plan outlines. Roland worked on a marketing plan template that covered all that needed to be considered, such as a marketing goals and strategies, operations plan, advertising & promotion, business mix analysis, pricing strategy, and so forth. Nowadays you won't see a template around without all these aspects included.
His hard work has resulted in the complete software system MAPS E&A Solutions offers you today, and it is his dedication that resulted in the many spin-off templates available on the market. Nearly all ideas added to the marketing plan template and the financials since then, have been somehow 'copied' by several competitors' inferior products.
This unique, automated and highly flexible Marketing/ Revenue Plan Software System is designed specifically for hotels of all sizes and markets. It guides the user through the often complex stages of compiling a comprehensive Marketing Plan by taking a structured approach to achieving desired results.
The system is extremely user-friendly and lets the user navigate with utmost of ease. "Checks & Balances" are built in and alert the user to any descrepancies between worksheets while 'Write-Up' templates for many reports come standard with the system along with a complete Food & Beverage/Catering module.
Hotel Marketing/ Revenue Plan System V2.0.1 Features:
